FAQ

Why focus on individual change at all? 

KN research, and helping reduce total emissions 

also, not either/or -- X companies responsible for Y emissions, but also X emissions come from households

 

social contagion, and social change to move towards a more regenerative world

 

individual efforts help shed light on larger obstacles and what needs to be addressed at systems level, as well as on what practices could be more widely adopted by institutions (policy on flying, events, food, energy, waste, etc)

 

“Green capitalism” - and eco-conscious purchasing not the answer

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